“Genie represents the best of the toy inventing community. Creative, innovative, analytical and a pleasure to work with. They understand the needs of toy manufacturers and create concepts that fill those needs.”

Karl Aaronian, Playmates Toys

“We’re a high-growth company – and the only thing outpacing that growth is the ever-accelerating need for new innovations for our brands. Genie is quick, smart, decisive, and has become indispensable to our success.”

Andy Wiseman, Redwood Ventures


About Genie Toys

Genie was founded in 1996 by ex-Directors of Bluebird Toys. Over recent years Genie has invented and licensed or manufactured dozens of toys and games for a wide variety of toy companies in many different markets. Categories that we work on include: dolls, action figures, miniatures, collectables, electronic toys, plush, pre-school, action games, category games, word games and electronic games.