“Genie is one of our ‘Go To’ inventors. I always look forward to our meetings as I know Genie consistently comes with well thought out, innovative concepts. They really take time to understand our properties.”

Len Mazzocco, Disney

“Genie Toys has always had the unique ability to quickly understand our ever evolving needs. Whether it be fitting a great concept into a specific license or presenting a great idea for an entirely new segment, Genie has long been a valued resource for us.”

Dominic Laurienzo, Jakks Pacific

Welcome to Genie Toys plc

Genie Toys is a British company that specialises in the creation and development of toys and games. Working with the world’s major toy companies we either license or manufacture concepts according to our customers’ needs. Our aim is to produce highly innovative, quality toys and games with lasting appeal.